Ireland RepTrak 2012

Corporate Reputations, along with our partners the Reputation Institute, are carrying out our third independent study of over 100 of the top corporate reputations throughout the Republic of Ireland - the Ireland RepTrak™ 2012 study. The study is carried out amongst the general public in Ireland and is the Irish segment of the largest reputation study in the world, the Global RepTrak™ study, which covers over 2,800 companies across 41 countries and 24 industries. Over 100 of Ireland’s largest and most familiar organisations are included in the independent study this year. For a list of the organisations and industries included in the Ireland RepTrak 2012 study, click here.

The fielding is conducted between January and February 2012. The topline results and rankings will be made public in late Spring 2012.

 

The RepTrak Model

Your firm’s reputation is held in the hearts and minds of every person who touches your business. Building a solid reputation starts with understanding who your stakeholders are, what expectations they have of you and how you are perceived to perform against these expectations.

Widely recognised as the global standard for measuring reputation, RepTrak™ answers these key questions across all stakeholder groups and then reveals the actionable insights that will inform both communications and operational strategies to improve reputation and the bottom line. RepTrak™ provides a standardised framework that identifies what is driving your reputation, allowing you to benchmark your corporate reputation across any stakeholder group, industry or country.

The core of the model, the RepTrak™ Pulse, represents the beating heart of an organisation. It shows how strong the emotional bond is between the company and its stakeholders. The Pulse score is based on four statements: the esteem, good feeling, trust, and admiration that stakeholders feel towards a company.

Extensive international research shows that a company’s reputation is also influenced by the following seven rational dimensions:

• Performance
• Products & services
• Leadership
• Citizenship
• Governance
• Workplace
• Innovation

Underpinning these dimensions are 23 key performance attributes.

Of course, establishing a good reputation is not a goal in itself; the ultimate goal is ensuring that your firm’s reputation drives supportive behaviours amongst your stakeholder groups. The RepTrak™ studyalso includes an analysis of selected supportive behaviours such as willingness to purchase, to recommend, to invest, and to support you in a crisis, specific to each stakeholder group.

 

RepTrak Reports

There are three different RepTrak™ reports that can help you better understand your reputation:

• RepTrak™ Pulse Report
• RepTrak™ DeepDive Report
• RepTrak™ DeepDive Customised Report

All three can be used across any stakeholder group, including consumers, regulators and government, employees, media, and key opinion leaders. They can also be used to benchmark your organisation against as many competitor firms as you wish, both domestically and internationally.

For greater detail of what each of these reports contain, please see pages 2-5 of the RepTrak brochure by clicking here.

For details on costs of these reports and for an order form, please click here.

 

If you have any questions or comments about RepTrak or reputation measurement, please contact

Caitriona Hennessy
Account Manager
Corporate Reputations

at 01 661 8915 or Caitriona@corporatereputations.ie